Wal-Mart
As part of a broad strategic effort to reposition
the No Boundaries brand to compete against
more stylish house brands, MiresBall
recommended a graphic shorthand of the
name—NoBo—and created a clean, high-
impact identity. The final solution also meets
Wal-Mart’s practical requirements: The subtle
inclusion of the Wal-Mart star links NoBo to
the Wal-Mart master brand, and the clean,
straightforward design minimizes the
complexity of applying the identity across
hundreds of products globally.

Pebble Beach Company
A landmark event under any circumstances,
the U.S. Open takes on a special quality
when Pebble Beach—“America’s Golf Course”—
hosts it. To communicate the combined
caché of the tournament and the Pebble
Beach brand, MiresBall designed an identity
built around the resort’s existing logo, which
pictures the property’s distinctive sea cliff
landscape. Framed by a classic red, white
and blue border, the timeless identity conveys
the prestigious character of the event and
seamlessly works across a diverse array of
media and merchandise.

Qualcomm
To convey the adventurous spirit and rich
graphic capabilities of Qualcomm’s mobile
gaming solution, MiresBall created the BREW
Monkey to be the face—and personality—of
BREW Gaming. Energetic, resourceful and
irreverent, the BREW Monkey aligns with the
gaming community’s sense of creativity and
freedom—so much so that Qualcomm asked
MiresBall to help develop an animated version
of it for multimedia applications.

Deleo Clay Tile Company
Determined to own the top spot in the
competitive roofing tile market, Deleo Clay
Tile turned to MiresBall to create a unique
and timeless identity. Weaving together the
core characteristics of the Deleo brand—its
commitment to craftsmanship and use of
natural, environmentally friendly materials,
MiresBall developed a warm, earthy identity
that created a high perception of value, and
helped position the tile maker as the choice
of discerning architects and homeowners.

Lowe Enterprises
When Lowe was planning its $320 million
seaside resort, the developer turned to
MiresBall for a name and identity worthy of
a word-class luxury destination. Invoking
the resort’s coastal setting and architectural
influences, MiresBall developed a name that
draws on the Spanish and Italian words
for Mediterranean. Visually, the logo further
captures the resort’s timeless, romantic
appeal and premier location.

Nike
When Nike needed an identity that captured
the essence of its upbeat, entertainment-
oriented tennis tournament, the company
turned to MiresBall. Building on the perpetually
fresh quality of the Nike brand, MiresBall
developed a comprehensive event identity that
sent a clear message to the company’s target
audience: Nike’s version of tennis—“Tennis
with a Twist”—was a dramatic departure from
the traditional game.

Las Vegas Convention &
Visitors Association
Although easily recognizable, Las Vegas’
classic logo was difficult to reproduce in
certain media and beginning to look dated.
To bolster its expanded tourism efforts, the
Las Vegas CVA asked MiresBall to design
an identity that was distinctive yet easily
reproducible. Incorporating subtle graphic
elements from the famous original design,
MiresBall developed a clean, legible solution
firmly centered on the city’s gaming heritage,
but with instant appeal to a wide range
of visitors.

CommNexus San Diego
With a membership that includes emerging
and global leaders in communications
technologies, the San Diego Telecom Council’s
name and identity seemed too narrow and
out of step with an industry experiencing
rapid convergence. After an intense name
exploration, MiresBall recommended
CommNexus San Diego—a moniker that clearly
positions the city as a hub for emerging
communications technologies. Playing off the
powerful new name, the identity’s graphic
elements further suggest the active, central
role CommNexus plays in the industry.

Bochner Chocolates
Eric Bochner came to MiresBall hoping to fulfill
a lifetime dream of becoming a preeminent
American chocolatier. MiresBall recommended
an approach that leveraged Eric’s creative
passion and distinct family name. The result:
Bochner Chocolates. Combining deep colors
with elegant text, the Bochner identity reflects
the sophistication and artistry of Eric’s
creations. The final delectable solution helped
established Bochner Chocolates as a world-
class confectionery.

Invitrogen
Set on becoming a major player in life
sciences, Invitrogen turned to MiresBall to
develop an identity that would raise brand
awareness. MiresBall combined an extended
double helix with a clean, confident type
treatment to create a memorable mark for the
brand. Supported by a strong use of color and
fresh illustration style, the identity captured
the company’s bold personality, entrepreneurial
spirit and commitment to scientific innovation.

Southern Comfort
To set the tone for a national promotional
campaign, Southern Comfort asked MiresBall
to develop an identity rooted in the festive
spirit of a southern roadhouse. Evoking the
distillers’ birthplace with voodoo-inspired
skeletons and a gritty distressed graphic,
MiresBall created a recognizable signature that
immediately reflected the Southern Comfort
experience and helped transform barrooms
nationwide into New Orleans-style saloons.

Nike
Before launching its Deion Sanders line of
athletic shoes, Nike asked MiresBall to
design a brand identity worthy of the football
and baseball star’s on-field accomplishments
and magnetic charisma. MiresBall created
a bold, stylized portrait of Sanders that
immediately captured the range and power
of his athleticism—and the personality of
his namesake footwear.

Caboodles
When Caboodles made the strategic decision
to refresh its brand of playful plastic cosmetic
cases, the accessories company asked
MiresBall to design an identity that would
instantly appeal to national retailers
and a choosy “tween” market. With a soft
color palette and youthful design, MiresBall
developed a solution that stood out in
crowded retail environments and comple-
mented Caboodle’s playful product line.

Pelican
After being shut out of a number of national
retailers, Pelican turned to MiresBall to
revitalize its struggling brand. To highlight
Pelican’s primary competitive advantage—
high performance, MiresBall overhauled the
company’s identity. Aggressive, sharp-edged
and poised to attack, the updated Pelican
logo demanded the attention of both casual
and hardcore gamers. The new identity also
met Pelican’s strategic and practical needs:
It gave the brand a strong dose of personality
and ensured ease-of-application across all
consumer touch-points.