A streamlined custom ligature is visible on the road or on a screen. More Best Western
A stylized branch underscores the meaning of the brand's new name.
Floating ribbons frame a bolt to evoke the idea of wireless charging.
Refined elements and bold typography make for a shelf standout. More Ballast Point
An extended letter L suggests a clear path to healthy sleep.
A clean, fresh update and a modernized mermaid give a coastal classic more impact.