Best Western Hotels & Resorts Identity

A streamlined custom ligature is visible on the road or on a screen. More Best Western

PIRCH Identity

A stylized branch underscores the meaning of the brand's new name.

AirFuel Identity

Floating ribbons frame a bolt to evoke the idea of wireless charging.

Lofta Identity

An extended letter L suggests a clear path to healthy sleep.

Coronado Brewing Co. Identity

A clean, fresh update and a modernized mermaid give a coastal classic more impact.

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