Bottles Tell Brand Story for Ballast Point Spirits

As seen in Communication Arts; originally published on September 18, 2013. 

Award-winning designs aimed at making emotional connections with consumers 

SAN DIEGO (September 18, 2013) – Bombarded by countless product choices on a daily basis, consumers base their buying decisions on a variety of factors, often within seconds. In many instances, consumers may look no further than a product’s packaging in making their brand choice, putting tremendous pressure on marketers to quickly distinguish their brands in clear and compelling ways.

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