Branding Checkup: Coronado Revamps

As seen in Brewbound; originally published on Nov. 10, 2015.

Add San Diego’s Coronado Brewing to the growing list of established regional breweries freshening up their look.

In recent months, companies like Harpoon, Boulevard and Great Lakes, among others, have introduced redesigned packages aimed at standing out on the shelf and better communicating beer style characteristics to consumers.

Now Coronado, complete with a new “stay coastal” motto, is evolving both its consumer messaging and its look as the company enters its 20th year.

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