Branding Checkup: Mendocino Brewing Goes After New Demographic

As seen in Brewbound; originally published on September 18, 2014.

How do you vie for the highly sought after attention of the millennial demographic without forsaking your loyal, long-time consumer base? That question served as the driving force behind Mendocino Brewing Co.’s branding overhaul, just the second such makeover the company has undergone in its 31 years of brewing.

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