Brands Still Need Agencies, but Agencies Also Need the Crowd

As seen in AdAge; originally published on April 4, 2011. 

Instead of Fearing Crowdsourcing, Companies Should Embrace ‘Crowdvoicing’

By John Ball, Partner/Creative Director

A few weeks ago, JC Penney unveiled a new logo, created by a third-year design student at the University of Cincinnati. According to the company’s press release, JC Penney solicited “over 200 designs for consideration.” That’s right: a company valued at almost $18 billion crowdsourced its new logo — and chose a student’s design.

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