Brands Still Need Agencies, but Agencies Also Need the Crowd
As seen in AdAge; originally published on April 4, 2011.
Instead of Fearing Crowdsourcing, Companies Should Embrace ‘Crowdvoicing’
By John Ball, Partner/Creative Director
A few weeks ago, JC Penney unveiled a new logo, created by a third-year design student at the University of Cincinnati. According to the company’s press release, JC Penney solicited “over 200 designs for consideration.” That’s right: a company valued at almost $18 billion crowdsourced its new logo — and chose a student’s design.