Brewing Up Sales for a San Diego Brewery

As seen in Packaging Design Magazine; originally published on July 22, 2015.

When Ballast Point, a San Diego craft beer and spirit producer, launched its campaign to refresh its brand and packaging, the plan wasn’t specifically to boost sales. As Scott Mires, partner/creative director of MiresBall, explains, “They wanted to bring the packaging up to the quality of the beer they were producing.”

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