Commemorating a Classic with Vintage Design
As seen in Packaging World Magazine; originally published on March 30, 2015.
A limited-edition version of the iconic Model 55 Unidyne microphone is packaged with striking graphics that draw on archival packaging and ad graphics for inspiration.
Since its introduction in 1939, some of the most celebrated entertainers, celebrities, and politicians of their time have used Shure Inc.’s iconic Model 55 Unidyne microphone. Among them, Elvis Presley, Frank Sinatra, Buddy Guy, President John F. Kennedy, and General Douglas MacArthur. To celebrate the microphone’s 75th anniversary, Shure created a commemorative version of the 55 Unidyne, the Model 5575LE Unidyne, that replicates the original design, with improvements in durability and sound quality. For such a special limited-edition item, Shure wanted a packaging design that would capture the famed history of the audio product.