How One Agency Created A Unifying Brand For A Consortium Of 195 Different Companies
As seen in Digiday; originally published on April 18, 2016.
Most agencies have one brand’s egos to soothe. MiresBall had 195.
MiresBall was tasked December with coming up with the branding for AirFuel, a global, non-profit consortium of 195 companies that is developing new wireless charging standards. AirFuel, the members of which include Dell, Intel, Starbucks and AT&T, needed a new logo.
Until November, the world of wireless charging had three different groups. But two of them — the Alliance for Wireless Power and the Power Matters Alliance — merged like a Voltron of technology in November, creating the need for a new unifying branding.