PACIFIC San Diego Magazine’s Modern Website Redesign
A digital facelift puts the focus on experience for the millennial-geared site
Life’s cool. It’s a fitting mantra for PACIFIC San Diego Magazine. And MiresBall has created a digital experience that puts that sentiment front and center, offering optimized, on-the-go access to all of San Diego’s best art, culture, dining and entertainment.
At the project’s outset, we considered our options: Should the website duplicate stories and other content from the print magazine? Or should it provide daily listings and updates that the print version can’t?
Deciding it should do both, we crafted a new site that dynamically delivers the best of PACIFIC’s magazine along with an up-to-the-minute events calendar for desktop, tablet and mobile—and it’s all set against a fresh backdrop where the soul of the brand could still feel at home.
With user experience as our top priority, we created a cool new instantly gratifying interface, larger headlines and fonts for increased legibility, and lots of space to feature more local photography. The redesign, which also seamlessly activates robust advertising opportunities, provides a powerful platform for PACIFIC San Diego.
We’re excited to help celebrate the launch of PACIFIC’s new digital endeavor just as the San Diego fixture is entering its tenth year in print. Everything that’s new and happening is at pacificsandiego.com.