Channeling ‘The Wizard of Oz’ Effect

As seen in Packaging World Magazine; originally published on April 3, 2016.

An entirely new product for the audio market, the BoomStick from start-up company BoomCloud360 is a small device that connects to any pair of headphones to provide a richer overall sound and a sense of immersion.

Says BoomCloud360 CTO Alan Kraemer, “Traditional audio engineering ends with speakers and headphones. What most people don’t understand is that our brain is part of the system. With the BoomStick, we unlocked the power of the ear/brain system in order to present music and cinema content in an entirely new and much more emotionally impactful way.”

In bringing the product to retail, BoomCloud360 had several obstacles to overcome with its packaging.

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