Pitch-Perfect Design for High-End Audio
As seen in Packaging World; originally published on October 12, 2012.
Packaging for ultra-premium headphones uses simplicity to convey quality of the product inside.
The focal point of the packaging for a new line of ultra-premium, professional-quality headphones from Niles, IL-based audio-electronics manufacturer Shure is the product itself. The sleek, lightweight headphone is depicted in clear detail in close-up photography that conveys the precision, quality, and premium nature of the products, which carry a price tag of $400 and $800 apiece. Introduced in high-end retail stores…