San Diego Brand Agency MiresBall Continues to Thrive with New Business Wins
Firm lands new clients in food and beverage, education and jewelry fields
SAN DIEGO – Brand agency MiresBall has won assignments with new clients in the food and beverage, education and jewelry industries since the start of the year, the firm announced today. The new business wins include a local brewer, national cultural institution and an established jewelry designer.
Ballast Point Brewing & Spirits, one of San Diego’s oldest and largest craft breweries, tapped MiresBall to help refine its brand strategy as the company continues to grow and enters the spirits market. The brewery, which recently expanded its headquarters in Scripps Ranch to accommodate its growth, has begun developing a line of craft spirits that includes gin, vodka and rum, with a new whiskey forthcoming.
The Washington, D.C.-based Smithsonian Institution Traveling Exhibition Service (SITES) selected MiresBall to design a poster series in tandem with its exhibition, Bittersweet Harvest: The Bracero Program, 1942-1964. The Bracero Program was a wartime guest worker program created to fill critical labor needs during peak harvest times. An extension of the museum’s bilingual exhibit, the poster series will be featured in schools, libraries, and community centers nationwide. It will tell the stories of Mexican Nationals and their families who came to the U.S. in search of cash work.
Los Angeles-based Kirk Kara, a jewelry designer specializing in diamond engagement rings and wedding bands, has tasked MiresBall with developing advertising to promote the company’s award-winning products. Founded in 1890, the Kirk Kara name is synonymous with timeless, hand-crafted designs widely acknowledged as some of the best in the bridal jewelry industry. The company’s jewelry has been featured in prominent wedding-related media from the cover of Martha Stewart Weddings to A Diamond is Forever advertisements.
MiresBall develops the strategy, narrative, and visuals to help companies from innovative start-ups to established global leaders communicate with clarity and authenticity. For more information visit www.miresball.com.|