Design for a cause: MiresBall designs T-shirt for high-profile fundraiser
Brand agency designs t-shirt for American Cancer Society’s annual fundraising walk
SAN DIEGO, August 26, 2008 – The American Cancer Society’s signature breast cancer fundraiser, "Making Strides Against Breast Cancer," will take place in San Diego on October 19, 2008. Local brand consulting and visual design firm, MiresBall designed the t-shirt for the high-profile event.
The Making Strides Against Breast Cancer walk, established in 1993, is held throughout cities nationwide. To date, four million walkers have helped to raise over $280 million. Funds generated by the event support research, cancer education, and enrichment programs for patients and their families. This year’s San Diego walk will take place at Balboa Park.
The design created by MiresBall links closely to the Making Strides tagline, "Hope starts with us." A hand-drawn illustration depicts walkers in the form of the pink breast cancer ribbon, highlighting the human element of the event and the disease, and the power of people coming together for a common goal. The simple yet meaningful design leverages the iconic status of the pink ribbon, a well-known symbol for breast cancer.
"MiresBall has a wonderfully creative approach, and this year’s Making Strides Against Breast Cancer t-shirt design really highlights their imagination. The design speaks directly to the difference we can make when we work together for a common goal," commented San Diego MSABC Event Director Jennifer Berg.
MiresBall employees have been participating in the walk for over 10 years. The firm’s partners, Scott Mires and John Ball, make a contribution to the event by matching funds raised by the employees. "We are proud to support the American Cancer Society's yearly fundraiser. Our design of the official event t-shirt allows us to use our talents to advance a worthy cause," explains Ball.
About American Cancer Society
The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. Founded in 1913 and with national headquarters in Atlanta, Georgia, the Society has 13 regional Divisions and local offices in 3,400 communities, involving millions of volunteers across America. For more information on the American Cancer Society, please visit www.cancer.org.
About MiresBall
MiresBall develops the strategy, narrative, and visuals to help companies from innovative start-ups to established global leaders communicate with clarity and authenticity. For more information visit www.miresball.com.