Lux Art Institute
Bringing a New Museum Concept to Life
The Challenge: Since its inception in 1998, the Lux
Art Institute has faced two primary communications challenges: convey the Lux
concept—which lacks precedence in the art world—and create a strong presence
for an institution that currently operates without a physical location.
The Solution: For more than six years, we have played an
important role in the evolution of Lux, an innovative museum under development
in North San Diego County. Led by John Ball, a founding board member and
long-term strategic partner, the MiresBall team has promoted Lux through
a series of expressive materials—including a seasonal newsletter, growing
website and documentary-style film—that create a vibrant sense of place
and experience around the museum.
The Result: Lux has successfully completed a
first phase of fundraising and generated substantial interest within the
arts community—often garnering recognition for design excellence
from the American Association of Museums.
