Intel

An iconic brand gets the tools to tell its story.

Intel Miresball Photography
Challenge

How does a global organization communicate more efficiently?

Intel operates in every major market around the world, addressing diverse consumer, business, and industry audiences, as well as its own employee population. The tech leader needed a nimble agency partner to help it meet a range of needs consistently and effectively.

Intel Miresball Photography
Brand toolkit

More convenient means more consistent.

Providing guidance, specs, and downloadable assets all in one place, the Intel Brand Portal aligned strategy and messaging for hundreds of global agencies and marketers, accelerating the uptake of a new identity system.

Intel Miresball Brand Portal Desktop
Photography

Visuals with a global view.

Directing productions on three continents, we helped Intel convey the impact of its technology around the world by creating a library of authentic, culturally appropriate images.

Intel Miresball Photography Girl In Cafe
Video

Intel, from the inside.

Unscripted voices woven together create an authentic narrative that reflects the passion and commitment of Intel employees.

Campaigns

Facing up to workforce diversity.

A visual demonstration of what’s missing—more women in engineering roles at Intel—creates a powerful recruiting message.

Intel Miresball Employee Diversity Campaign
We’d look to them for strategy and for how we might develop and promote the branding… They listened, and the relationship was collaborative.
Ronald Crump, Marketing Communications Manager Intel