MiresBall named 2x packaging winner in HOW International Design Awards

As seen in Communication Arts

Ballast Point liquor bottle design

MiresBall won two honors in the 2014 HOW International Design Awards—both for Ballast Point Brewing & Spirits packaging design.

The competition features top design excellence from creative agencies and individuals around the globe.

A team of design-industry veterans judged nearly 1,000 entries in 14 categories, and selected 292 winning projects that demonstrated an ideal mix of concept, strategy and execution. International Design Awards is a global creative competition; each year, winners represent countries in Europe, Asia, Latin America and North America.

The award-winning Ballast Point beer cans and 22-oz. cases were part of the top-to-bottom brand refresh. MiresBall extended the Ballast Point identity to a new medium of beer cans, developed a simple core design using key brand elements, and incorporated a color-coded system for differentiating the individual beers.

The 22-oz. cases were given a bold design to help the brand stand apart from its competition, and easily communicate with distributors and consumers with a color-coded system.

“We’re thrilled to be recognized by HOW for our Ballast Point packaging work. It’s exciting to see the brand evolve—what began as a rebranding and repackaging project has led to new distribution nationwide, the development of a beer garden and spirits bar at Petco Park in Dan Diego, a launch of a Kitchen and Tasting Room in Little Italy, and a new 100,000-square-foot brewery,” explained partner and creative director Scott Mires.

Other winning projects included Target Corporation, Microsoft, Audi, Williams-Sonoma and The Coca-Cola Company. All winning projects will be featured in the March 2014 issue of HOW Magazine.

To learn more about Ballast Point Brewing & Spirits view our brand story.

 

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