The guide to menu design

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For San Diego seafood institution the Brigantine, the road to a new menu began with an old website.

The Brigantine is one of those restaurants that’s been around for quite a while. Founded in 1969 by Mike and Barb Morton—and now run by their son Mike Jr., who is president and CEO—the Brigantine began as a lone location near the Point Loma fishing fleet in California. In the 46 ensuing years, the restaurant group has grown to six Brigantine locations and six Miguel’s Cocina restaurants in San Diego County. Though growth was fresh, the website built in 2007 had gone stale.

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