Brizzy Seltzer Cocktail

More Instagrammable.

Entering the fast-growing category of spiked seltzer, Future Proof Brands wanted to arrive with a splash—introducing a line of flavors based on traditional cocktails, with a fruity twist. To capture more eyes in a crowded category, our challenge was to create a can that people would love to share. On Instagram and IRL.

Hero Brizzy
Naming Brizzy

An invented word for a fizzy beverage that’s breezy fun.

A stylized dot pattern suggests the sparkling cocktail within.

When viewed at a distance, the dot pattern reveals an image of a cocktail glass.

Social Brizzy
Outcome

More presence.

In the span of 6 months, secured shelf space at 1,000+ retailers in 5 states and sold 10,000+ cases.

“MiresBall was able to bring a large group’s vision to life through an impressive, collaborative effort. Collectively, we all think this brand is going to make some waves!”

Nick Greeninger

Marketing Director, Future Proof Brands

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