Matter Real Estate Group
Progressive developer builds places with people in mind.
Challenge
How can a brand’s ethos show up in everything it does?
A real estate development firm built to make a difference for the communities where they build, Matter always takes it to another level. The brand’s identity needed to uphold its belief that both the big ideas and the smallest details matter.
Naming
An emphatic declaration serves as an everyday reminder of the firm’s mission.
Matter.
Visual identity
Balancing its forceful presence, the wordmark is optimistically punctuated by a sunny yellow dot.
Business cards make a statement that every team member matters in their own way.
Brand toolkit
Reinforcing the brand’s unifying shape, die cut circles reveal an important reminder.
The brand toolkit provides a solid foundation for the name and identity of Matter’s incentive travel program.
MileMarkers
Digital
Refreshingly straight talk defines a digital presence that focuses on people as much as projects.
A commemorative gift book documents the firm’s inception and early efforts.
I know good work when I see it. I also know good people and they’re the kind of people I like to work with. Their work product speaks for itself.
Outcome
In just three years since start up, Matter has broken ground on or completed a total of 11 projects, representing over 7 million square feet of office, industrial, and forward-thinking mixed-use development.