Milwaukee Rep

More dialogue.

One of the Midwest’s most respected regional theatres was known for its world-class performance on stage, but its off-stage efforts in the community were going unnoticed and unappreciated. We developed an updated identity and brand campaign to put the spotlight on the theatre’s broader contributions to the cultural and civic landscape of Milwaukee.

Milwaukee Rep Logo Before After

A modernized logo anchors on the theatre’s shorthand name: The Rep.

Naming Werepmilwaukee

The campaign sets the stage for the many ways The Rep is moving Milwaukee forward.

In the new brand campaign, The Rep is at the center of many important regional topics.

Milwaukee Rep Tshirt Person

Milwaukee Rep’s core values inform the message throughout the community.

Milwaukee Rep Windows New

The bold, simple logo adapts to any application with a high level of visibility.

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