Lofta
Digital health trailblazer lays a refreshing path to sleep apnea therapy.
Challenge
How does the dream of healthier sleep become reality?
Getting diagnosed and treated for sleep apnea often means restless nights in a sleep lab and multiple disconnected interactions—barriers that keep many patients from seeking help. With a streamlined, end-to-end process, Lofta needed to communicate an entirely different experience.
Naming
A more elevated experience.
The brand name evokes a sense of uplift for patients who can look forward to rising each morning feeling refreshed.
Lofta
Visual identity
A welcoming wordmark.
Evolving to be less formal and more readable at a smaller scale, the brand logo has a good-natured softness that feels friendly and optimistic.
Brand toolkit
More relaxed.
Free-flowing illustrations and soft, calming colors set expectations that while this is a medical therapy, it’s far from clinical.
Digital
A more supportive store.
With step-by-step explanations and a helpful bundling process, the online experience demystifies CPAP therapy for new patients, while giving returning customers quick access to upgrades and supplies.
Naming
More reinforcement.
A thematically unified naming system points everything toward the ultimate goal of better, healthier sleep.
Brand toolkit
Building brand loyalty.
With a helpful and reassuring voice, every interaction is designed to keep patients on the path to healthy sleep.
Your commitment to a successful launch has not wavered. We recognize the integral part you have played in bringing our vision to fruition. Nothing but glowing reviews from me.
Outcome
With expanded features, richer content, and a revitalized brand identity, the new website was met with a 357%* increase in organic traffic in its first three months.