More naming

AirFuel™

AirFuel Alliance

Wireless charging gets off the ground with a new global standard.

Baldwin Reserve

Spectrum Brands | Baldwin

Premium door hardware brand takes a step up.

CommNexus

San Diego Telecom Council

An epicenter of communications technology emerges from its local roots.

Corkless™

Future Proof Brands

A canned wine that proves less can be more.

Emerge

Longfellow Real Estate Partners

Ground-up lab campus designed for groundbreaking science.

Icona

Longfellow Real Estate Partners

Eclectic architecture defines a premier life science facility.

kevo™

Spectrum Brands | Kwikset

The key evolves to secure a place in the smart-home.

Kinn

Kinn Guesthouse

A boutique hotel on Milwaukee’s Kinnickinnic Avenue makes guests feel like family.

MiFi®

Novatel Wireless

The personal wireless hotspot gets a consumer-friendly name.

NoBo

Walmart

Walmart house brand No Boundaries gets an urban nickname.

P/ATH

P/ATH

Youth sports-focused non-profit creating progress through athletics.

Premis™

Spectrum Brands | Kwikset

Trusted lockset brand enters the home automation category.

Redwood Life

Longfellow Real Estate Partners

Lifestyle amenities are highlighted at a Redwood City life science campus.

S’lightly™

Lift Beverages

Highlighting the virtues of a low-dose, low-calorie cannabis seltzer.

Terranea

Lowe Enterprises

5-star coastal resort evokes Mediterranean luxury.

More visual identity

Access Youth Academy

Competitive squash helps underprivileged students get a college education.

AirFuel Alliance

Wireless charging powers up with a hidden battery icon.

I Love a Clean San Diego

Environmental organization dials up emotional engagement.

Audira

Leadership coaching that cuts through the noise.

Longfellow Real Estate Partners

Walls of glass give premium lab space a clear view of the future.

Christy White Associates

An accounting firm sharpens its focus on educational institutions.

Comic-Con International

The world’s largest pop culture event gets a permanent home.

Green Thumb Industries

Mini pre-rolls encourage everyone to take a stroll.

Longfellow Real Estate Partners

Custom letterforms lay the groundwork for a ground-up lab campus.

FieldxStudio

Blending architecture and construction, a design/build partnership multiplies value.

Longfellow Real Estate Partners

Custom letterforms suggest the defining architectural detail of a premier life science facility.

Nike

Exhibition tournament geared for entertainment presents “tennis with a twist”.

Longfellow Real Estate Partners

A location at the center of science and innovation has discovery in its DNA.

P/ATH

Youth organization collaborates with sports personalities, using team colors to emphasize partnerships.

Pelican Accessories

An aggressive attitude carves out space in the video game category.

TrueBlue

Workers find jobs and get paid faster on a new digital platform.

Longfellow Real Estate Partners

Redwood City life science campus emphasizes lifestyle amenities.

Sega

Early entrant into online multiplayer gaming brings opponents together.

Shakira Baklava

Paper-thin layers of phyllo and premium fillings make for Middle Eastern pastries a cut above.

Lift Beverages

A light nod to leaf lifts a low-dose cannabis seltzer.

Southern Comfort

New Orleans party vibe gets spiked with a punch of voodoo flavor.

Lowe Enterprises

Spectacular ocean views highlight a 5-star resort experience.

Pebble Beach Company

Sea cliffs and a lone cypress convey the singular setting of a prestigious tournament.

More packaging

AleSmith Brewing Company

A confident brand presence puts the focus on industry-pioneering craftsmanship.

Brewdog

The brand’s “punk” spirit is pumped up with a primitive print aesthetic.

Future Proof Brands

Canned wine that puts the focus on what’s missing.

Green Thumb Industries

Pre-rolls packed with an irreverent attitude.

Sega

Suggesting an unseen opponent on the horizon signals the gaming pioneer’s online play.

Chicken of the Sea

An evolutionary refresh boosts shelf presence for a premium offering.

Lift Beverages

Low-dose cannabis seltzer delivers the just-right flight.

Swann

In-situ photography differentiates in a crowded category, while helping consumers choose the right product.

Wadstrom Coffee Co.

Crisp contrast and simple brushstrokes create high-impact heroics with a human touch.