Legendary audio brand gets in touch with its roots.

Shure Miresball Sm

How does a global audio leader build on its long-standing reputation for quality?

Shure is well-known among legions of devoted professional audio customers. Amplifying its heritage to reach new audiences, a look back enabled the brand to move forward.

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Brand strategy

Words to rally around.

Legendary Performance harnessed the company’s 90-year history, capturing its trusted reputation for quality and enduring presence on the world’s stages.

Legendary Performance.

Shure Miresball Brand Strategy
Visual identity

A more portable presence.

Expanding the Shure identity toolkit, a flexible asset inspired by the iconic Unidyne Vocal Microphone strengthened ties to the company’s heritage and helped the brand be seen in more places.

Shure Miresball Brand Identity
Shure Miresball Badge Inspiration
Shure Miresball Product Catalog
Shure Miresball Business Card Front
Shure Miresball Business Card Back
Shure Miresball Sweatshirt
Shure Miresball Social
Shure Miresball Case Mockup
Shure Miresball Brand Identity Motiv

Authentic—and aspirational.

Photography helped to solidify the connection between the company and its audience. Audio pros, aspiring musicians, and music fans could see the world they love, delivered by a brand that clearly gets it.

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Building the brand, box by box.

A steady drumbeat of new products over 15 years resulted in 100s of packages and countless iterations—all united by meticulous attention to detail, reflecting the quality standards that define Shure for music-minded customers worldwide.

MiresBall sets the bar for what a creative resource should be, and in my opinion, no one else has measured up!

Peter Herr, Senior Manager Shure

14-year client relationship yields a more consistent brand expression.