Legendary audio brand gets in touch with its roots.
Shure is well-known among legions of devoted professional audio customers. Amplifying its heritage to reach new audiences, a look back enabled the brand to move forward.
Legendary Performance harnessed the company’s 90-year history, capturing its trusted reputation for quality and enduring presence on the world’s stages.
Expanding the Shure identity toolkit, a flexible asset inspired by the iconic Unidyne Vocal Microphone strengthened ties to the company’s heritage and helped the brand be seen in more places.
Photography helped to solidify the connection between the company and its audience. Audio pros, aspiring musicians, and music fans could see the world they love, delivered by a brand that clearly gets it.
A steady drumbeat of new products over 15 years resulted in 100s of packages and countless iterations—all united by meticulous attention to detail, reflecting the quality standards that define Shure for music-minded customers worldwide.
14-year client relationship yields a more consistent brand expression.