Shure
Legendary audio brand gets in touch with its roots.
Challenge
How does a global audio leader build on its long-standing reputation for quality?
Shure is well-known among legions of devoted professional audio customers. Amplifying its heritage to reach new audiences, a look back enabled the brand to move forward.
Brand strategy
Words to rally around.
Legendary Performance harnessed the company’s 90-year history, capturing its trusted reputation for quality and enduring presence on the world’s stages.
Legendary Performance.
Visual identity
A more portable presence.
Expanding the Shure identity toolkit, a flexible asset inspired by the iconic Unidyne Vocal Microphone strengthened ties to the company’s heritage and helped the brand be seen in more places.
Photography
Authentic—and aspirational.
Photography helped to solidify the connection between the company and its audience. Audio pros, aspiring musicians, and music fans could see the world they love, delivered by a brand that clearly gets it.
Gallery
Packaging
Building the brand, box by box.
A steady drumbeat of new products over 15 years resulted in 100s of packages and countless iterations—all united by meticulous attention to detail, reflecting the quality standards that define Shure for music-minded customers worldwide.
MiresBall sets the bar for what a creative resource should be, and in my opinion, no one else has measured up!
Outcome
14-year client relationship yields a more consistent brand expression.