San Diego Foundation | 50th Anniversary
Regional nonprofit marks a milestone with an ambitious agenda.
Challenge
Engaging and inspiring donors.
Capitalizing on its 50th anniversary, San Diego Foundation (SDF) looked to celebrate its impact in the community while highlighting its funding priorities.
MiresBall partnered with SDF on a multi-channel, year-long campaign to raise awareness and encourage action, targeting both current and prospective donors.
Naming
Pivoting from the past.
While celebrating a history of accomplishment, the campaign needed to communicate current needs—and a vision for the future. “Fifty & Forward” serves as a powerful rallying cry packed with momentum.
Fifty & Forward
Visual identity
Not just a number.
Referencing the geometry of the SDF logo, an eye-catching “50” mark embodies joy and celebration with an infusion of multi-color gradient.
Environments
Art does its part.
The campaign launched with a donor event at the Museum of Contemporary Art, San Diego. “The Art of Impact” celebrated charitable giving with a gallery of images showcasing influential philanthropists and their associated nonprofits.
Event materials cut through mailbox clutter with a fun, festive extension of the theme.
The power of paper.
An oversized campaign report commands attention with poster-like pages that present SDF’s fundraising goals and priorities.
Digital
Anniversary essentials.
A campaign-specific website incorporates a timeline of accomplishments, funding priorities, and progress updates.
Campaigns
Showing up. Saying why.
Broadcast, digital, and print executions extended the campaign’s reach, creating awareness for SDF’s past accomplishments and present-day priorities while underscoring the community benefits of its work.
Fueling the next fifty.
The anniversary campaign wrapped up by inviting viewers to contribute ideas for a better San Diego. With a 5.3% conversion rate, the campaign built awareness for SDF while gathering insights to inspire the next 50 years.
Outcome
The multi-year Fifty & Forward fundraising initiative raised $1 billion.