Houseplant nutrient lays the groundwork for growth.

Plantkiss Miresball Stake In Dirt

How does a houseplant nutrient communicate differentiation from the ground up?

Flanked on either side by well-established mass market names and niche brands, PlantKiss™ needed to connect with a growing crop of millennial and Gen Z consumers. It was time to dig in.

Plantkiss Miresball Green Wall

Feel the love.

Picking up on the passion of plant parents, the name embodies a nurturing relationship.


Visual identity

Leaf and lips in sync.

A simple but striking expression of the name speaks to the brand’s gregarious personality. Combining upper- and lower-case letters enhances approachability, while increasing legibility.

Brand toolkit

Keeping it connected.

Flexibly fulfilling a range of needs, the brand icon and typography delivers the right amount of PlantKiss presence in every execution.

Plantkiss Miresball Packaging Ad
Plantkiss Miresball Notebook
Plantkiss Miresball Tshirt
Plantkiss Miresball Hat
Plantkiss Miresball Tote Bag
Plantkiss Miresball Shovel
Plantkiss Miresball Business Cards

Showing the Earth some love, too.

Keeping with its planet-friendly ethos, the fully recyclable package uses minimal material, with a design that makes the most of limited space.


From story to shop.

Inspiring purchase of a new product—unlike any other in the category—meant underscoring its simplicity without sacrificing the science behind it.

With an eye on SEO and a goal to gain credibility, the website steps through every aspect of the story with a full measure of PlantKiss personality.

Plantkiss Miresball Website
We’re so glad we trusted MiresBall to bring PlantKiss to life. The team captured the spirit of our plant-friendly nutrient and turned it into a name and e-commerce website rich with brand personality.
Chris LaRose, Co-founder PlantKiss