Hydroponic Research

More mature.

A forward-thinking plant nutrition company grows up to meet a flourishing cannabis industry.

Challenge

How does a garage start-up evolve with an industry?

With legalization becoming the norm, the cannabis business was becoming more businesslike. It was time to take a game-changing powder nutrient from its DIY roots to the professional field.

More was possible.

Visual identity

Refreshing the brand for more visibility.

The original logo was replaced with a mark that’s as clean and consistent as the precisely formulated ingredients inside the bottle.

Identity Logo Before After
Packaging

Infused with more clarity.

With names set in unmistakable, upwardly-oriented type and clear product color coding, the new label system gives growers at-a-glance understanding of which nutrient they’re pulling off the rack.

Campaign

The ingredients for more confident messaging.

A strong kit of refined brand elements makes going to market with new messages more focused, consistent, and impactful in an increasingly competitive space.

Website

More usable ecommerce.

The overhauled site organized the story and shop into a more functional experience, with added capabilities like a product calculator providing the user with a clearer path to checkout.

Outcome

More blooming.

With an online user base that’s grown by 121% in the three months after the new brand and site launched, Hydroponic Research is meeting the expanded field of growers with the nutrients to keep the industry thriving.

“MiresBall has revolutionized our company’s look and feel, as well as helped to give our essence a solid definition. Working with the crew has been an absolute pleasure, and we look forward to continuing to develop our new look together.”

Adrian Romero

Director of Sales, Hydroponic Research

Back to top