Jetty Extracts
California cannabis brand refines its homegrown look.
Challenge
How does a locally oriented brand grow beyond its birthplace?
With plans to expand their product line and enter the fast developing legalized markets, California-based cannabis trailblazer Jetty saw increasing opportunity with mainstream consumers. The brand needed to polish its homegrown coastal vibe for nationwide appeal, without alienating longstanding customers.
Visual identity
A simplified logo de-emphasizes the name’s literal meaning to give the brand life away from the coast.
Packaging
Refined packaging emphasizes the Jetty name over the Gold product line for better brand recognition.
Each strain is color coded in a light, engaging package with illustration that would be right at home in a beach town mural.
Versatile brand elements naturally extend to other package forms.
Brand toolkit
The toolkit references hills, mountains, and ocean—an evergreen part of the brand’s Golden State DNA.
The MiresBall team doesn’t do design for design’s sake; they understand the value of design and its needed function from a business standpoint.
Outcome
In a single year, Jetty advanced from the #14 to the #4 best-selling vape brand in California and secured private funding for continued expansion into newly legal regions.