Just Society Coffee & Tea

A family of cannabis-infused beverages emphasizes mainstream appeal.

Just Society Miresball Hero
Challenge

How do you make a disruptive product feel familiar?

At a time when legal cannabis was first reaching a wider market, Just Society arrived, ready to attract new users with a product that wouldn’t feel out of place in their pantry.

Naming

Steeped in meaning.

As cannabis passes more legal and social barriers around the country, the name Just Society promotes the idea of a more civil relationship with what was once just “weed.”

Just Society Coffee & Tea

Visual identity

A seal that makes a statement.

Reflecting the changing attitude towards cannabis, the identity is an expression of balance and justice, rendered simply and iconically.

Packaging

Infused with approachability.

The can design embraces a classic look that stands out at the dispensary but feels right at home in polite company. Rich, intuitive color blocking identifies individual flavors with appetizing flair.

Just Society Miresball Tea Detail
Just Society Miresball Packaging Tea
Just Society Miresball Packaging Coffee
MiresBall made a significant impact on our business by helping to normalize the look and feel of our products—way beyond our expectations. Their work enabled us to successfully—and proudly—launch Just Society into the cannabis marketplace.
Kevin Love, Director of Strategic Accounts Cannabiniers
Outcome

Cannabis-infused beverages featured in 50+ dispensaries across California and Nevada.