Just Society Coffee & Tea
A family of cannabis-infused beverages emphasizes mainstream appeal.
At a time when legal cannabis was first reaching a wider market, Just Society arrived, ready to attract new users with a product that wouldn’t feel out of place in their pantry.
As cannabis passes more legal and social barriers around the country, the name Just Society promotes the idea of a more civil relationship with what was once just “weed.”
Reflecting the changing attitude towards cannabis, the identity is an expression of balance and justice, rendered simply and iconically.
The can design embraces a classic look that stands out at the dispensary but feels right at home in polite company. Rich, intuitive color blocking identifies individual flavors with appetizing flair.
Cannabis-infused beverages featured in 50+ dispensaries across California and Nevada.