Digital health trailblazer lays a refreshing path to sleep apnea therapy.
Getting diagnosed and treated for sleep apnea often means restless nights in a sleep lab and multiple disconnected interactions—barriers that keep many patients from seeking help. With a streamlined, end-to-end process, Lofta needed to communicate an entirely different experience.
The brand name evokes a sense of uplift for patients who can look forward to rising each morning feeling refreshed.
Evolving to be less formal and more readable at a smaller scale, the brand logo has a good-natured softness that feels friendly and optimistic.
Free-flowing illustrations and soft, calming colors set expectations that while this is a medical therapy, it’s far from clinical.
With step-by-step explanations and a helpful bundling process, the online experience demystifies CPAP therapy for new patients, while giving returning customers quick access to upgrades and supplies.
A thematically unified naming system points everything toward the ultimate goal of better, healthier sleep.
With a helpful and reassuring voice, every interaction is designed to keep patients on the path to healthy sleep.
With expanded features, richer content, and a revitalized brand identity, the new website was met with a 357%* increase in organic traffic in its first three months.