How can a lab space conversion add up to more?

With plans to create a modern life sciences campus, Longfellow acquired a collection of buildings scattered throughout Sorrento Valley. The company needed a brand identity that could help tie a disconnected footprint together.

Naming

The brand name suggests the project’s location in the heart of Sorrento Valley.

SOVA Science District^™

Visual identity

Referencing a campus of dispersed buildings, the identity assembles multiple pieces into a whole.

Brand toolkit

Used individually and as a pattern, the brand’s shapes become a signature asset for a variety of applications.

Environments

Collaboration with building and landscape architects threaded brand elements throughout the project, tying the multi-building footprint together.

DGA, Architect; GroundLevel, Landscape Architect; Celeste Byers, Muralist

Writing

The brand narrative highlights a location ideally suited to nurture a community of early-stage innovators.

Outcome

SOVA successfully launched North Carolina-based Longfellow on the West Coast, setting the stage for a rapidly increasing regional portfolio of over one million sq ft.