Longfellow Real Estate Partners | SOVA Science District

Life sciences campus puts the pieces together.

Sova Miresball Courtyard

How can a lab space conversion add up to more?

With plans to create a modern life sciences campus, Longfellow acquired a collection of buildings scattered throughout Sorrento Valley. The company needed a brand identity that could help tie a disconnected footprint together.

Sova Miresball Building Number

The brand name suggests the project’s location in the heart of Sorrento Valley.

SOVA Science District

Visual identity

Referencing a campus of dispersed buildings, the identity assembles multiple pieces into a whole.

Sova Miresball Signage
Brand toolkit

Used individually and as a pattern, the brand’s shapes become a signature asset for a variety of applications.

Sova Miresball Fitness Center
Sova Miresball Exterior Signage
Sova Miresball Tote Bag
Sova Miresball Hat

Collaboration with building and landscape architects threaded brand elements throughout the project, tying the multi-building footprint together.

DGA, Architect; GroundLevel, Landscape Architect; Celeste Byers, Muralist

Sova Miresball Building Detail
Sova Miresball Mural
Sova Miresball Bench Pattern

The brand narrative highlights a location ideally suited to nurture a community of early-stage innovators.

Sova Miresball Messaging

SOVA successfully launched North Carolina-based Longfellow on the West Coast, setting the stage for a rapidly increasing regional portfolio of over one million sq ft.