New Urban West

Infill project cultivates community acceptance with storytelling.

New Urban West Miresball Spreads

How can a planned development overcome the concerns of a growth-resistant population?

Looking to build a new neighborhood in the tight-knit community of Sierra Madre, CA, New Urban West needed to demonstrate its thoughtful masterplan for the site.

New Urban West Miresball Book Intro

Process makes perfect.

An informal, sketchbook-like format presented the project as a work in progress, inviting the community behind the scenes with early, conceptual ideas.

New Urban West Miresball Book Cover
New Urban West Miresball Purposeful Planning

More custom, less cookie-cutter.

Gaining support meant honoring Sierra Madre’s rich architectural heritage—and showing how the new construction would fit seamlessly as a natural extension of the town’s eclectic streetscape.

New Urban West Miresball Map
New Urban West Miresball Community Character

Shaping the story.

To echo the diverse housing stock already present in the community, four different architectural teams were engaged, with each assigned a different style.

A section is devoted to each style, with a profile of the architect, their perspective on the style, early sketches, and a moodboard of design details.

New Urban West Miresball Home Renderings
New Urban West Miresball Full Book