Science is US
An advocate for evidence-based policy makes the facts clear.
Challenge
How can science gain more influence?
Established by a group of eight respected science and engineering organizations as a nonpartisan effort to bridge the gap between government officials and the STEM community, Science is US advocates for greater use of evidence in public policy. Becoming a go-to resource for credible information meant cutting through the noise with a simple, straightforward approach.
Naming
Suggesting the importance of science to our country, the name also highlights an inclusive vision.
Science is US
Visual identity
The identity underlines all the people, places, and things impacted by science.
Digital
Science is US helps policymakers address critical issues with evidence-based content and tools to evaluate information quality—all presented in a clear, digestible format.
Minimalist branding puts emphasis on facts over flash to build trust and keep the focus where it matters.
Brand toolkit
The underline element allows the brand to show everyone and everything impacted by science.
MiresBall understood our unique and complex challenge—and came up with an elegant solution that allowed us to break through the noise while maintaining the seriousness needed to build credibility.
Outcome
As Science is US builds a broad base of bipartisan support across the country, it has received over $10M in funding from a top ten U.S. charitable foundation.