The Smithsonian Institution | Hometown Teams

Travelling exhibition celebrates community-based athletics.

Hometown Teams Miresball Field Hockey

How do you capture the spirit of small town sports?

As part of the world’s largest travelling exhibition service, the Smithsonian provides educational and cultural content to communities nationwide.

The Hometown Teams exhibit celebrates the ways amateur athletics create social connection within a community. It needed an identity and promotional materials to create awareness among local audiences.

Hometown Teams Miresball Baseball
Visual identity

Inspired by traditional team pennants, the design of Hometown Teams suggests the back-and-forth of friendly competition.

Smithsonian Hometown Teams Logo

Photography incorporated within the motif heightens the storytelling.

Hometown Teams Miresball Photography Usage

Used alone or placed on full-bleed images, the pennant lock-up provides a flexible identity element.

Hometown Teams Miresball Postcards
Hometown Teams Miresball Poster
Hometown Teams Miresball Enamel Pin