The Smithsonian Institution | Hometown Teams
Travelling exhibition celebrates community-based athletics.
Challenge
How do you capture the spirit of small town sports?
As part of the world’s largest travelling exhibition service, the Smithsonian provides educational and cultural content to communities nationwide.
The Hometown Teams exhibit celebrates the ways amateur athletics create social connection within a community. It needed an identity and promotional materials to create awareness among local audiences.
Visual identity
Inspired by traditional team pennants, the design of Hometown Teams suggests the back-and-forth of friendly competition.
Photography incorporated within the motif heightens the storytelling.
Used alone or placed on full-bleed images, the pennant lock-up provides a flexible identity element.
