The Smithsonian Institution | Bittersweet Harvest

A series of posters explores the largest guest worker program in U.S. history.

Bittersweet Harvest Miresball Photography
Challenge

How does a difficult story become more equitable and approachable?

The Smithsonian commissioned a series of posters based on its exhibitionĀ Bittersweet Harvest: The Bracero Program, 1942-1964, to share the story of the largest guest worker program in U.S. history.

Intended for diverse communities across the country, an engaging, even-handed presentation was essential.

Bittersweet Harvest Miresball Poster Wall X
Print

The design evokes a traditional Mexican serape, with horizontal stripes that organize written content presented in both English and Spanish.

Bittersweet Harvest Miresball Serape
Bittersweet Harvest Miresball Poster Closeup

A strong color identity for each poster steps the viewer through a six-part storyline.

Bittersweet Harvest Miresball Posters
Bittersweet Harvest Miresball Posters

Supporting an equitable approach, English and Spanish alternate in the top and bottom positions.

Bittersweet Harvest Miresball Poster Spanish
Bittersweet Harvest Miresball Poster English
Outcome

Available here, the Smithsonian offers the poster series as a free resource to schools, migrant education centers, museums, and libraries across the country.