California Center for the Arts Museum
An exhibition of sculpture by California-based artists makes a critical impression.
Challenge
How does a new art museum build its reputation?
A survey of contemporary sculpture by California-based artists, California: In Three Dimensions was one of the first exhibitions presented by the newly opened California Center for the Arts Museum (CCAM).
Seizing the opportunity to put CCAM on the map, a comprehensive catalog and series of event invitations were created to engage donors, press, and the national arts community.
The bright yellow cover references California sunshine, while maximizing its tactile effect by alternating embossed and debossed letters.
Presented on the signature yellow paper stock, a written statement by each artist was uniquely designed to respond to their associated work.
Exhibition announcements also carried the tactile emboss/deboss effect, with the reverse-side impression providing a background for event details.
