Lift Beverages
Low-dose cannabis seltzer makes the most of less.
Challenge
Carving out a new niche in a crowded space.
As the cannabis category grew with a myriad of high-strength THC options, there was an opportunity to attract new consumers with a lower potency sparkling seltzer—one designed for social occasions that would be at home at any backyard barbeque.
Strategy
Less buzz.
Targeting the casual cannabis consumer wary of the potential negative effects of more potent products, “the just-right flight” represents intentionality and moderation.
The Just-Right Flight
Naming
Baked in.
The product’s low-dose, low-calorie value proposition is spotlit by “S’lightly”.
S’lightly™
Visual identity
A little leaf.
Steering clear of overt cannabis iconography, the hummingbird logo suggests a light, joyful lift—with a leafy Easter egg for those in the know.
Packaging
Cannabis clarity.
A clean, clear aesthetic embraces mainstream appeal while foregrounding THC, CBD, and calorie details.
