Matter Real Estate Group | UnCommons
Forward-looking mixed-use development reworks the workplace.
Challenge
How do you rebuild people’s notion of “the office”?
For the first time in Las Vegas, a modern office / retail / residential campus was primed to redefine the workplace environment in a community that was betting big on its next big moment.
Naming
A more unique gathering.
UnCommons creates an office community unlike any other.
UnCommons
Visual identity
More useful.
A ligature of “un” in the wordmark creates a versatile icon that signals connectivity and a different kind of work environment.
Digital
More to be proud of.
On the verge of a major local renaissance, UnCommons taps into a big moment for Las Vegas. The site captures the many ways this project is a step forward for the city.
Campaigns
A workplace with more.
With eye-catching animation, targeted messages build awareness among corporate decision makers while reinforcing UnCommons as the only modern, amenity-driven office option in Las Vegas.
When out of the box… is a box.
If we could get potential office tenants to visit UnCommons, we knew they’d fall in love with the magic of this vibrant food-centric, mixed-use community. But reaching this premium audience meant cutting through a sea of emails and digital clutter.
Our solution was a hard-to-ignore physical call to action that doubles as an invitation to lunch, on the house.
The result: Over half (57%) of recipients visited the campaign landing page. Better yet, 23% responded to the offer of a free lunch—getting them to the site, and UnCommons on their radar.
Giving more character to the concept.
To articulate the philosophy behind UnCommons, an illustrated story brings its big ideas to life, cementing the project’s place in a modern workplace paradigm.
Illustration: Channin Fulton
MiresBall worked with my team to shape the vision and voice of a very unique project, creating a name and identity that helped us get UnCommons off the ground.
Outcome
$150M in financing secured, with construction underway for a planned March 2022 grand opening.