Barrel Riot

Disruptive wine startup fills every pour with personality.

Barrel Riot Miresball Barrel Making
Challenge

How does a new twist on wine make a splash?

An unconventional approach to winemaking—using spirit-barrel aging to create an intense, complex character—needed a name and visual identity to communicate its rule-breaking personality.

Barrel Riot Miresball Wine Corks
Naming

The brand name suggests both recipe and rebellion.

Barrel Riot

Visual identity

Inspired by the spirit barrel-making process, the identity signals a wine that’s bursting with flavor.

Barrel Riot Miresball Cork Detail
Packaging

A strong color read identifies wine varietals, while amplifying taste appeal. The system is built to grow as different wine and spirit barrel combinations create new possibilities.

Barrel Riot Miresball Packaging
Writing

The brand story celebrates the adventurous, try-anything attitude at the heart of Barrel Riot.

Barrel Riot Miresball Messaging
“
Our brand is defined by the dramatic difference between us and other wines. MiresBall understood our message and infused it into a name, logo, and image that set us apart from the competition. I couldn’t be happier.
Daniel Lipsky, Owner Barrel Riot
Outcome

Within a month of its debut, Barrel Riot generated enthusiasm among wine aficionados, who have been willing to pay a premium for this offbeat pour.