"*" indicates required fields 5. Our brand name is memorable.* Strongly Agree Agree Neutral Disagree Strongly Disagree 6. Our brand personality is evident in our communications.* Strongly Agree Agree Neutral Disagree Strongly Disagree 7. Our brand look and feel is confidently distinct from the our competition.* Strongly Agree Agree Neutral Disagree Strongly Disagree 8. Our brand's primary message is differentiated from our competition.* Strongly Agree Agree Neutral Disagree Strongly Disagree Δ