Groupon: No Harm Was Intended

As seen in San Diego Business Journal; originally published on July 11, 2011. 

Ill-defined Traits Lead to Marketing Missteps

Like many folks in the marketing world, I find myself regularly criticizing group discount purchasing company Groupon. I panned its Super bowl XLV commercial as one of this year’s worst, joined the chorus criticizing its initial response to the ensuing fallout and expressed my displeasure when the company’s management blamed its advertising agency for the offending ads.

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