Just Society Coffee & Tea
A family of cannabis-infused beverages emphasizes mainstream appeal.
Challenge
How do you make a disruptive product feel familiar?
At a time when legal cannabis was first reaching a wider market, Just Society arrived, ready to attract new users with a product that wouldn’t feel out of place in their pantry.
Naming
Steeped in meaning.
As cannabis passes more legal and social barriers around the country, the name Just Society promotes the idea of a more civil relationship with what was once just “weed.”
Just Society Coffee & Tea
Visual identity
A seal that makes a statement.
Reflecting the changing attitude towards cannabis, the identity is an expression of balance and justice, rendered simply and iconically.
Packaging
Infused with approachability.
The can design embraces a classic look that stands out at the dispensary but feels right at home in polite company. Rich, intuitive color blocking identifies individual flavors with appetizing flair.
MiresBall made a significant impact on our business by helping to normalize the look and feel of our products—way beyond our expectations. Their work enabled us to successfully—and proudly—launch Just Society into the cannabis marketplace.
Outcome
Cannabis-infused beverages featured in 50+ dispensaries across California and Nevada.