How one agency created a unifying brand for a consortium of 195 different companies
As seen in Digiday

Most agencies have one brand’s egos to soothe. MiresBall had 195.
A global, non-profit consortium of 195 companies came together to develop a new wireless charging standard—among them, Dell, Intel, Starbucks and AT&T. MiresBall had the opportunity to work with the alliance to name and create an identity for the new global standard.
Read the full article.