How one agency created a unifying brand for a consortium of 195 different companies

As seen in Digiday

AirFuel tech naming and logo development

Most agencies have one brand’s egos to soothe. MiresBall had 195.

A global, non-profit consortium of 195 companies came together to develop a new wireless charging standard—among them, Dell, Intel, Starbucks and AT&T. MiresBall had the opportunity to work with the alliance to name and create an identity for the new global standard.

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