As the country’s largest, and arguably greatest, university system, UC is smart to refresh its brand to stand out among increasingly competitive public universities.
By Paul Thornton – Something was noticeably absent from the group of three letters in Wednesday’s paper taking issue with the University of California system’s new but not necessarily improved logo: a counterpoint. The following submission from UC Irvine English professor Julia Lupton would have run had it been sent to us before the letters page’s deadline Tuesday afternoon.
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