New name powers up wireless charging

By MiresBall,

Brand naming

A simple, descriptive name suggesting power, freedom and wireless capability that sets the stage for widespread consumer adoption of wireless charging.

The merger of standards bodies Alliance for Wireless Power (A4WP) and Power Matters Alliance (PMA) created the need for a new name to reflect the unified organization dedicated to advancing a worldwide wireless charging standard. In addition, the global scope of the group’s mission required the name to pass extensive linguistic and legal vetting. MiresBall, working in collaboration with Eric La Brecque, developed AirFuel.

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