A trademark dispute bubbles up in a growing category

As seen in Beverage Daily

MiresBall Brand Naming Brizzy Vs. Vizzy

Startup hard seltzer brand challenges America’s second largest beverage company, protecting the name and word mark created by MiresBall.

Future Proof, owners of Brizzy Seltzer Cocktail, files suit against Molson Coors, due to launch their hard seltzer product Vizzy later this year.

“The positive market reaction to Brizzy has exceeded our expectations. Unfortunately, several wholesalers and retailers are already expressing concerns about likely consumer confusion with Vizzy,” said Justin Fenchel, co-founder and CEO of Future Proof.

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