Hatch and San Diego Magazine spoke with Principal, Creative Director John Ball about the new Padres uniforms for 2020.
“Often, huge branding changes reflect that there’s been a change in the business—an acquisition or merger. For a lot of brands, that’s a signal to their audience that something’s different.
For the Padres, they’ve been building the talent base for the last couple of years, culminating in signing Machado. The timing’s right to say, ‘Now we’re ready.'”
Principal and Creative Director, MiresBall
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