Barrel Riot
Disruptive wine startup fills every pour with personality.
Challenge
How does a new twist on wine make a splash?
An unconventional approach to winemaking—using spirit-barrel aging to create an intense, complex character—needed a name and visual identity to communicate its rule-breaking personality.
Naming
The brand name suggests both recipe and rebellion.
Barrel Riot
Visual identity
Inspired by the spirit barrel-making process, the identity signals a wine that’s bursting with flavor.
Packaging
A strong color read identifies wine varietals, while amplifying taste appeal. The system is built to grow as different wine and spirit barrel combinations create new possibilities.
Writing
The brand story celebrates the adventurous, try-anything attitude at the heart of Barrel Riot.
Our brand is defined by the dramatic difference between us and other wines. MiresBall understood our message and infused it into a name, logo, and image that set us apart from the competition. I couldn’t be happier.
Outcome
Within a month of its debut, Barrel Riot generated enthusiasm among wine aficionados, who have been willing to pay a premium for this offbeat pour.