How can visuals suggest better sound?

A new product designed to upgrade the sound of any headphone needed to get noticed at retail—while helping consumers understand how its immersive spatial audio would impact their listening experience.

It was time to make some noise.

Brand strategy

An assertive tagline encapsulates the brand’s mission: Giving consumers the power to unlock better sound from any headphone.

Sound Unbound

Visual identity

Amplified by a dynamic perspective, the logo suggests a more dimensional sonic experience.

Brand toolkit

Visually cueing a richer audio soundscape, the full range color palette commands attention in any application.

Packaging

Evoking a vivid audio experience, the vibrant retail presence stands out on cluttered shelves, communicating product information quickly and simply.

Campaigns

A simple, high-contrast comparison brings the product benefit to life.

Outcome

Launched to enthusiastic reviews, the company achieved initial distribution in Verizon stores before pivoting to a software licensing model.