MiresBall was able to bring a large group’s vision to life through an impressive, collaborative effort. Collectively, we all think this brand is going to make some waves!
Future Proof Brands | Brizzy
A classic cocktail-flavored beverage bubbles up for a social audience.
Challenge
How can a new spiked seltzer carve out space in a crowded category?
Entering a fast-growing category with flavors based on traditional cocktails, Future Proof Brands wanted its seltzer to arrive with a splash. Capturing more eyes meant creating a can that people would love to share. On IG and IRL.
Naming
An invented word for a fizzy beverage that’s breezy fun.
Brizzy
Visual identity
A stylized dot pattern suggests the sparkling cocktail within.
Packaging
When viewed at a distance, the dot pattern reveals an image of a cocktail glass.
Outcome
In the span of 6 months, secured shelf space at 1,000+ retailers in 5 states and sold 10,000+ cases.